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In preparing your TMA, you should demonstrate your knowledge of the theory you have been studying by applying it to the case study outlined in the Materials section. Read the materials provided for each part. You can use them to prepare supporting evidence in your TMA. All the sources you use, including the materials provided in the TMA, should be correctly referenced. The Materials section contains all the information about the case study required to prepare your assignment. The materials must be read critically: consider who is writing each document and if they have some particular interest. Do not copy and paste the materials in the TMA, but use them as a source of information for your discussion. You can also use materials from previous TMAs and external sources, provided that you reference them correctly, but the materials proposed here will enable you to write good answers. Part 1 This question asks you to carry out an analysis of a macro environment. First, you should define the macro environment of interest: you will find it helpful to identify the industry on which you are focusing (see Week 7 Section 1.1). In this part, you need only to identify the industry; you will develop its definition in Part 2. It may be that the company is involved in more than one industry. If so, select one of the industries for your analysis of the macro environment. The macro environment of interest is the one relevant to the industry you have identified. Week 6 (see Sections 2 and 3) introduced two frameworks relevant to analysing the macro-environment. You should select only one of those frameworks to carry out your analysis. It is important to support your analysis with evidence from the Materials. Consider Activities 6.4, 6.5, and 6.7 in Week 6 as reference for building up a solid analysis. It is recommended to prepare a representation of one of the models using the PowerPoint slides provided in the activities of Week 6: once ready, you can copy and paste the slide into your answer as an image. Remember to discuss the contents of the figure you created in the text: figures and diagrams will have value only if they are used to support the analysis and discussion. Part 2 In this part you should carry out an industry analysis of the industry you chose in Part 1. Doing so is likely to include consideration of the topics you studied in Weeks 7 and 8. You should present your analysis as an assessment of the industry: a good answer will propose a detailed picture of the industry supported by data and reflections and detailing the main outcomes of the analysis in a final paragraph, coming to a clear conclusion. You should include in your answer the following points: The definition of the industry: while the company may operate in more than one industry, you are required to select and analyse only one industry. Week 7 Section 1.1 gives guidance on how to proceed in the analysis. The analysis of industry competition: you need to identify the type of industry and its features. You can use the Excel template in Week 7, Activity 7.7 and the data provided on the market shares in TMA 02 to calculate the concentration indexes to discuss their values (see Section 4) and the lifecycle phase the industry is in (see Section 6). The six forces analysis: a fundamental part of the answer is the analysis of the six forces which is the focus of Week 8. The guidance in Section 8 helps you structure your answer: use the PowerPoint file provided in Activity 8.5 to prepare a diagram of the six forces. You should discuss the contents of the diagram in the text, presenting the outcomes of the analysis. You may want to enrich your answer by considering one of the following topics, but only if the topic is relevant to your analysis: hypercompetition (Week 7 Section 6.2), analysis of the exit barriers (Week 8 Section 2.3), the identification of the type of industry according to the entry barriers (Week 8 Section 5.1), the analysis of the entry barriers (Week 8 Section 5.2) or the presence of strategic groups (Week 8 Section 10). You do not need to focus on all of these topics but selecting and discussing one of them, where relevant, will attract more points. Part 3 This question attracts most of the TMA marks as it spans three weeks of study (Weeks 9, 10 and 11), where you learnt about internal analysis. First, read the materials and take notes. Considering the company’s activity in the industry you identified in Part 2, and using the skills you developed in Week 9, trace the resources and capabilities profile of the company. Examples can be found in Section 5 on both the Lamborghini and Starling Bank cases. A diagram similar to the one used in Activities 9.6 and 9.7 would be useful to present resources and capabilities, but the diagram will only have value if it is used to support the analysis you present in the text. Once you have identified the relevant resources and capabilities, use one of the frameworks presented in Week 10 to appraise them (VRIO framework or value chain). Sections 4.1, 4.2, 6.1, 6.2 and 6.3, are helpful in developing your appraisal skills, as is the discussion on the resources and capabilities appraisal of Starling Bank in ‘TMA 02 preparation – Part B’ tutorial. In framing your answers you may use the diagrams prepared in PowerPoint as provided in Sections 4.1 and 6.2, for both the frameworks. Once you have prepared a diagram in PowerPoint, copy and paste it as an image in your answer. You should discuss the contents of the diagram in the text. You can select one of the topics in Week 11 to develop your answer further but be sure that your choice is relevant to your argument. Choose the most relevant topic from: capabilities development (Section 1), dynamic capabilities (Section 2) or functional strategies that the company can adopt to enhance its competitive advantage (Section 3). Part 4 During Weeks 6 to 11 (Block 2), you studied the strategic management theories and frameworks needed to carry out external and internal analyses. Look back at the summaries you prepared at the end of each week and think about the learning and skills you developed over the period. It may be that they have changed since you wrote the summaries. Use that reflection to identify two main skills you developed in studying Block 2. Discuss how you have developed them, explaining which activities in the block helped you to do so and why they were useful. As with TMA 01, you need to take a step back from the content and think about what you have learnt. It is not important that you explain the meaning of the different frameworks and concepts. Your focus should be on how your study of Block 2 has helped you develop your skills. This part gives you the opportunity to show your ability to reflect: you should refer to the feedback received on Part 4 of TMA 01 in order to enhance your answer. A good answer to this part will provide clear examples of how you have enhanced your skills. For instance, you can reflect on how the application of a framework or a particular activity such as the analysis of market shares has enhanced your analytical skills. Your answer should conclude by showing how this learning has progressed your understanding of strategic management as a discipline.