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Students will act as consultants and prepare a communication plan which tackles

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Students will act as consultants and prepare a communication plan which tackles a challenge or opportunity for a chosen charity, government or not for profit organisation to include prioritised stakeholder mapping, and key messages with a rationale. Your campaign plan will be submitted as a 15-minute presentation using PowerPoint with audio or similar (eg. You Tube video). What you need to do: • Use the four-step campaign planning process (Cutlip et. al., 2009) to structure your work – please see Attachment 2 for more details • Choose a (real) not for profit, charitable or government organisation on which to base your plan UK BASED • Identify a real opportunity or challenge and develop your own plan in response to this. • Your presentation script should either be included as notes in the appropriate field in power point or you can upload a separate word document.

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