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The overall objective from the individual task is to produce a marketing plan fo

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The overall objective from the individual task is to produce a marketing plan for your allocated brand to cover the next three years (January 2021-December 2023) outlining how you would protect and build on the brand’s current strengths and overcome its key weaknesses in order to take advantage of the key opportunities that you have identified within the marketplace and to minimise the potential impact of the key threats. To make your task a little less complicated, please assume that for the period of the plan, the COVID-19 situation has resolved, there is a vaccine and life is back to normal. It’s assignment 2 in the attachment