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Want to Waffle is a successful mobile food business. The company was started by two culinary students and their families to finance the students’ college education. A year later they own three food trucks that sell breakfast waffles, waffle sandwiches, and dessert waffles. Street-food lovers line up around the block when the food trucks park in their neighborhood. The truck locations are advertised via Twitter and on Facebook, so waffle lovers can follow the trucks from place to place. The business has increased its revenue and profits, and the owners are looking to expand their operation by offering franchises. They need to prepare a presentation for an important meeting with financiers.