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This MUST be done in 6-7 hours (7 pm Berlin-time, 1 pm New York time) Based on the attached case study, answer the two following to questions. (600-700 words each) 1) Discuss why Sony’s senior management are ignoring the underlying rationale behind Boston Consulting Group Matrix, i.e. its purpose is to review the effectiveness of individual lines of business? 2) Evaluate the sorts of challenges Sony confronts to improve the effectiveness of its corporate strategy going forward.