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#1From your discussion preparation, examine the primary reasons why medical tour

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#1From your discussion preparation, examine the primary reasons why
medical tourism is becoming popular among Americans, and determine
whether or not the health care industry should encourage this consumer
behavior. Give at least two specific examples associated with such
patient medical consumerism behaviors.#2Appraise the value offered by Ries and Trout’s Marketing Warfare
Strategies in assisting in the understanding and implementation of
competitor-oriented marketing strategies that can be employed to
increase market share. Provide at least two specific examples of Ries
and Trout’s Marketing Warfare Strategies Model that apply within a
health care organization with which you are familiar.
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