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Competency Compare and contrast new social media marketing trends with more trad


Competency Compare and contrast new social media marketing trends with more traditional forms of advertising. Instructions We
have been looking at successful ad campaigns using social media. Let’s
apply this directly and see how this compares with older methods of
advertising. Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples: ALS #IceBucketChallenge
Always #LikeAGirl
Coca-Cola #ShareaCoke
IKEA bookbook video
McDonald’s Super Bowl 2015
Taco Bell #OnlyInTheApp
Virgin America Boo videos
Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube. In a minimum of 3 pages, please do the following: Provide
an introduction with a summary of the ads you have chosen, and an
explanation of what the stated intent behind the ad is.
From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).
Describe how social media plays into the intent and the actual message. What’s different between the two you chose?
What made the ads successful (or not successful)?
What ideas and opinions do you have about the product or brand after reviewing the ads?
can we learn about how businesses use Twitter, Facebook, Linked In,
etc. to communicate, network, broaden their customer base, and promote
their products/services?
Summarize your analysis.
Requirements: .doc file | APA | Analytical Review | 3 pages, Single spaced