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Your CLA2 is a paper of minimum eight pages, APA formatted, including one Industry Report and one Company Report that you recommend to the CEO of a company how to create a moat and prevent the threat of entry to the market. 1. Industry Report Please select an industry and write a rigorous industry report for your selected industry that incorporate the followings: ? The market structure of the industry by determining the concentration ratio in the industry and how market structure affects the entry into the market ? The nature of industry and the network effects ? The production structure of the industry, initial capital requirements, sunk costs, and economies of scale ? The prospect of industry in the future in regard to technological innovations 2. Company Report Now assume you are managing a company in this industry and are asked to write a Company Report about the long term strategic decision making of the company. The purpose of this report is to recommend a few policies to the CEO that assures a sustainable competitive advantage and long term profitability for the company. Please include the following variables in your Company Report: ? Sustainable market share and how it can be achieved ? Branding, reputation, and a considerable base of loyal consumers ? The managerial efficiency in strategic decision making regarding: o The integration and merger activity, vertical and horizontal integration o Preventing entry of rivals by pricing and cost policies such as limit pricing, predatory pricing, and raising rivals’ fixed or marginal costs *Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in the University Policy for specific guidelines and expectations.