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1. How can your company apply the ideas of creating NMS? 2. What impact does the

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1. How can your company apply the ideas of creating NMS? 2. What impact does the size of the company have on using these
guidelines? 3. Compare and contrast NMS concepts to niche marketing and
market segmentation? 4. What changes would be called for if Lexmark International applied NMS thinking to the European Union, Japan, or Latin
America? 5. Critique the Dell-Lexmark joint venture from a segmentation
and market space perspective.
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