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Whole assignment below. But all I need help with is the following bullet point a

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Whole assignment below. But all I need help with is the following bullet point and editing/revising to make sure every thing is included from the list and grammar is good.Explain the metrics you will use to evaluate the effectiveness of your advertising campaign.
Resource: Assignment Grading GuideDiscuss with your Learning Team various products or services that you would be interested in advertising, and choose one product or service that you would like to work on as a team.Determine your target market for this product or service.Select an ad for your product or service.Create a 12- to 15-slide presentation with speaker notes in which you include the following:Describe the advertising design for your product or service and explain why you feel this will appeal to your target market. Your description should include an analysis of the following:
Message strategy
Type of advertising appeal used
Executional framework
Source characteristics
Media selection or mix
Evaluate different kinds of promotional, public relations, or sponsorship activities that you could use in conjunction with your advertising campaign to promote your product or service.
Explain the metrics you will use to evaluate the effectiveness of your advertising campaign.
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Requirements: .ppt file