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I’m working on a marketing case study and need a sample draft to help me learn.Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances-big data, automation and artificial intelligence-CEO Vittorio Colao wanted to change the organization to incorporate these advancements to improve the way the functions work. If you were in his shoes, how would you incorporate machine learning and artificial intelligence in your operations?
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