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1. Do you think that strategic planning should be a “top-down” or “bottom-up” process within an organization? What are some of the advantages and disadvantages that you see with both approaches?2. A firm’s strategy can be described in terms of the answers to two questions: “Where are we competing?” and “How are we competing?” Applying these two questions, provide a concise description of Lady Gaga’s career strategy (see Strategy Capsule 1.2).Half-page of each question.
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