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I’m working on a Marketing exercise and need support.Question 1 Use the Big-Five

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I’m working on a Marketing exercise and need support.Question 1 Use the Big-Five model to critically discuss John Timpson’s personality based on his description in the case. Question 2 Critically discuss the advantages and disadvantages of “managing upside down” as described in the case. What is necessary for this type of management to be successful? Critically discuss.
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