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The purpose of the development of the case is to apply the approach “Market stru

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The purpose of the development of the case is to apply the approach “Market structure – Strategic Behavior – Competitive Advantages ”for research and analysis of the parameters of the market structure and the behavior of companies in a selected industry in order to realize advantages. The object of the case is independently selected by each student market / industry and company working in this market / industry to be analyzed following the model: “Market structure – Strategic behavior – Competitive advantages. The structure of the case studies must follow the given structure, filling in all headings (subheadings) for the selected product / brand. If there is something that you think needs to be supplemented outside the assigned headings, it is filled in the “Other” section. Graphic material can be given in the appendix. The structure should include: 1. Introduction – a brief presentation of the selected company and the industry in which it operates 2. Theoretical basis for market / industry research and strategic behavior of the company 3. Identification of the market structure and assessment of the potential for development 3.1. Basic conditions in the industry (market) 3.2. Identification of the market structure 3.3. Vertical market / industry boundaries. Market power of buyers and market power of suppliers 3.4. Assessment of the potential of the market / industry for development and profit. 4. Strategic behavior of the company 4.1. The strategic behavior of the company, determined by the market structure 4.2. Strategic positioning 4.3. Product placement 5. Competitive advantages and evaluation of the efficiency of the company and the market 5.1. Competitive advantages. Sources and evaluation. 5.2. Evaluation of the efficiency of the company’s functioning and the realization of the company’s goals 5.3. Assessment of the market strength of the company 5.4. Consumer evaluation of the efficiency of the company and the market 5.5. Assessment of the prospects for future development and future potential for competitive advantages 5.6. Competitive advantage model 6. Other