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BRICS PROJECT: GUIDELINES Assume you are the CEO of an U.S.-based e-commerce com

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BRICS PROJECT: GUIDELINES Assume you are the CEO of an U.S.-based e-commerce company that wants to expand internationally by exporting a product or service to one of the BRICS countries: Brazil, Russia, India, China, or South Africa. First, you should choose and describe the product or service you want to export. Second, you should evaluate the business environment in the chosen country and explain why you chose this country. Third, you should evaluate the market potential for your product/service in the chosen country. Be sure to specify the indicators (country indicators and market potential indicators) that you use to evaluate the market potential for your product/service in the chosen country. Fourth, you should develop a marketing plan to export your product/service to the chosen country. Be sure to specify the positioning strategy and target market, the pricing strategy, the distribution strategy, and the promotional strategy. Finally, you should develop a 2-slide executive summary (including detailed notes) that summarizes the key points of your international marketing plan. 1. BACKGROUND – Characteristics of the fictional company – Briefly describe the product you want to export. 2. BUSINESS ENVIRONMENT – Physical environment – Political environment – Socio-cultural environment – Economic environment – Trade blocks and regulatory environment 3. MARKET POTENTIAL – Competitors – Barriers to entry – Indicators of market potential (expected sales, expected market share) 4. MARKETING PLAN – Positioning strategy and target market – Pricing strategy – Distribution strategy – Promotional strategy 5. EXECUTIVE SUMMARY – Two-slide executive summary (including detailed notes) that summarizes the key points of your international marketing plan.

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