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I need an explanation for this Marketing question to help me study.Lecture 2 covers 3 perspectives (behavioural economic, sociological, psychoanalytical) on what drives consumption choices. Pick a single consumption event, such as going to a restaurant, buying a car, or any similar choice situation you like and: 1, describe how each of the 3 perspectives applies to your chosen situation. 2, compare the perspectives to one another 3, provide your own view on which types on consumption situations are best matched to certain perspectives and why, making use of your own example. Make sure to demonstrate an understanding of the literature, particularly the literature assigned for lecture 2 & 3.
Requirements: Essay | 2 pages, Single spaced