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I don’t understand this Marketing question and need help to study.Research a bra

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I don’t understand this Marketing question and need help to study.Research a brand’s business model (you can use the same brand you used in Module 1 and this may be the same brand you are researching for the final project). Use the Business Model Canvas to describe the business. In your accompanying essay, briefly answer the following questions:How well does the organization’s value proposition actually fit the target customer’s job to be done? How unique is the value proposition compared to competitors and possible substitutes?Is any competitive advantage present sustainable? Why or why not?Can the organization actually deliver what is promised given its resources and competencies? Why or why not? Is the business model scalable?You can download the Business Model Canvas template from https://www.strategyzer.com/canvas/business-model-… (Links to an external site.), use Excel or a Word table, or use an app like Canva or Xtensio to create your canvas. You won’t be graded on how your graphic looks but rather on the content you provide.Essay Discussion RubricEssay Discussion RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeComprehension30 points30 to >27.0 ptsExemplaryDevelops an initial post addressing the assignment with an organized, clear point of view or idea using rich and significant detail that expresses understanding and mastery of the module content (100%).27 to >21.0 ptsProficientDevelops an initial post that addresses the assigned prompt with a point of view or idea using appropriate detail that suggests module content was comprehended (90%).21 to >0.0 ptsNeeds ImprovementDevelops an initial post with a point of view or idea that addresses the assigned prompt but with some gaps in organization and detail that suggest module content was not mastered (70%).0 ptsNot EvidentDoes not develop an initial post relevant to the assigned prompt with an organized point of view or idea; Initial post does not show understanding of module content (0%).30 ptsThis criterion is linked to a Learning OutcomeCritical Thinking20 points20 to >18.0 ptsExemplaryProvides logic, reasoning, and references to support opinion; elaborates with details based on personal experience and reading of secondary source material (100%).18 to >14.0 ptsProficientDraws informed conclusions that are justified with evidence from reference material (90%).14 to >0.0 ptsNeeds ImprovementLogical conclusions are stated but lack support in the form of examples and evidence based on reference sources (70%).0 ptsNot EvidentDoes not draw logical conclusions; provides no details or logical support (0%).20 ptsThis criterion is linked to a Learning OutcomeWriting and Mechanics20 points20 to >18.0 ptsExemplaryGood grammar; minimal to no spelling errors; generally well written and communicated in a professional manner; APA formatted references provided (100%).18 to >14.0 ptsProficientGenerally well-written in a professional manner but with some typographical, spelling, grammatical, and/or referencing errors that do not harm reader’s comprehension (90%).14 to >0.0 ptsNeeds ImprovementMay contain grammatical, spelling, typographical, and/or referencing errors, so as to interfere somewhat with the reader’s comprehension (70%).0 ptsNot EvidentGrammatical, spelling, typographical, and/or referencing errors are significant (0%).20 ptsThis criterion is linked to a Learning OutcomeEngagement20 points20 to >18.0 ptsExemplaryHighly engaged with 3 or more threads contributed; a valued member of the discussion; Contributes meaningful and relevant, substantive replies that extend course understanding of concepts (100%).18 to >14.0 ptsProficientMeets minimum requirement plus replies are relevant and meaningful (90%).14 to >0.0 ptsNeeds ImprovementMeets minimum requirement for base participation; Provides responses that are superficial in nature (70%).0 ptsNot EvidentDoes not meet minimum requirement for discussion participation (0%).20 ptsThis criterion is linked to a Learning OutcomeTimeliness10 points10 to >9.0 ptsExemplarySubmits on time, prior to deadline (100%).9 to >7.0 ptsProficientSubmits on time, prior to deadline (90%).7 to >0.0 ptsNeeds ImprovementSubmits initial post one day late (70%).0 ptsNot EvidentSubmits initial post two or more days late (0%).10 ptsTotal Points: 100Textbook ReadingsTuten, T. (2020). Principles of Marketing for a Digital Age. Sage Publications.Chapter 5: Marketing Strategy
Videos (2)Chapter 5 Lecture VideoBusiness Model Canvas Explained
Requirements: APA | Essay | 2 pages, Double spaced