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External Analysis Snapshot: (the company is fitbit)
Industry Trend Analysis (Bullet points, single-spaced)
Identify specific Demographic, Economic, Technological, Political/Regulatory, Cultural, and Social factors impacting this industry or occurring within this industry and identify the positive or negative effects the factors are (likely) exerting over the industry, companies operating therein, and consumption behaviors relating to your industry. Remember to cite your secondary sources in support of your external trend analysis.